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Tuesday, 29 April 2008 |
By India Cooper
The bathroom is flooded, you have no hot water, the lights won't work or the roof is leaking. For many people that is just the beginning of their woes. Suddenly you have an emergency on your hands, but what next? A journey into the unknown...
House related emergencies leave the best of us feeling helpless. You don't know where to turn. Yet you have to find a tradesman to sort out the mess and fix your problems. You need someone who will put your mind at rest and do an efficient, reliable job. If you are a woman, or elderly, you may feel particularly exposed to being overcharged or having a botched job done. An AXA Insurance survey found that on average women are charged 20% more than men for an emergency job.
In days gone by your only option was to flick through Yellow Pages and cross your fingers that you got a good guy. Now there are far better alternatives. Yes you want a name and number quickly. But you need someone you can trust. Someone with a good reputation to maintain.
There are an increasing number of websites |
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Last Updated ( Tuesday, 29 April 2008 )
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Monday, 28 April 2008 |
By Todd Ash
Niche marketing is a little bit tricky, tricky because finding your niche is the secret to your success. And without the right resources, it's nearly impossible to totally dominate your niche. Niche marketing is the opposite of mass (general) marketing.
It targets specific people with special needs. Niche marketing is often overlooked in many Native American casinos. However, ethnic or niche marketing may be worth the extra effort involved since their revenues have the potential to yield much needed incremental profits.
This is the ideal choice for new internet marketers who don't have a lot of money or are limited in time. A major retail store would cost a lot of money for merchandise and require a ton of effort to be put forth.
Niche marketing is earmarked by small, specialized market segments. It is the process of focusing on a product or service that mainstream businesses usually choose to bypass on account of what they consider slim profit potentiality; and as a matter of course, makes the niche available to the small businessman.
This type of marketing is fun because it allows you to tap into your specific |
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Last Updated ( Monday, 28 April 2008 )
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