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Thursday, 22 May 2008 |
By Debbie Penner
Who is our target market? Most people marketing "make money" products are going after the wrong crowd.
Do we market to "opportunity seekers"? Absolutely not!
This is so critical to understand right now. Opportunity seekers are people who have filled out a generic "make money from home" or "work at home" ad.
These people most likely have never owned a home business in the past and certainly do not know the specifics of our industry.
When you work with these types of leads and traffic, you are setting yourself up for a whole lot of frustration.
The majority of these people won't even be looking for a "business" or to invest any capital to get started in something. They are just looking for JOBS from home.
You could market "work from home directories" to these people but most of these are just deceptive ploys to get them to start a business and do not offer any real value. It makes more sense to market to entrepreneurs who are serious about really making a living from home.
The average person searching for "make money from home" information probably doesnt even |
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Last Updated ( Thursday, 22 May 2008 )
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